In a bid to bring more online gamblers onboard its exceptional online casino platform, the industry’s largest betting exchange, Betfair, has launched a seven figure marketing campaign. Entitled the “Huge” campaign, Betfair is hoping to bring home the message that the games, payouts and rewards at its online casino are truly bigger than the competition and are worth a second look by online gamblers.
According to Betfair, the Huge marketing promotion will be run across a number of channels, including ESPN, British Eurosport, Sky Sports, Channel 4 and 5 and more. It will incorporate TV ads, mobile and online displays, as well as search marketing and direct communication with customers to garner feedback. The campaign will run until the end of 2012, said Betfair.
The Director of Betfair in the United Kingdom and Ireland, Peter Marcus commented on the new campaign and said that Betfair wanted to do something which set it apart from the crowd through the campaign, as the online casino market place is becoming increasingly cluttered. He said that the big and bold images used in the ads make an immediate impact and they are a significant departure of what its competitors are doing in their own marketing campaigns right now.
Betfair’s new casino offers a wide range of exceptional online casino titles, including branded slots, classic slots and high paying progressive slots. The site also boasts a wide range of card and table games, instant games and scratch cards. Excellent graphics and bonus features, high odds and easy-to-navigate software all ensure that Betfair Casino will get the attention it demands once players give this site a try.