Playtech, the popular Isle of Man based online gambling software firm, has announced that it has entered into a content licensing agreement with Australian land-based gaming supplier Ainsworth Game Technology in terms of which it will roll out the supplier’s gaming content on its mobile, desktop and tablet compatible platforms.
Playtech’s First Agreement with Land-Based Supplier
This is the first time that Playtech has signed an agreement with a leading land-based supplier. The deal will see several of Ainsworth’s most popular games made available through the Ainsworth GameConnect remote gaming server across all Playtech platforms and will be rolled out in regulated European and UK regulated markets.
Shay Segev, the Chief Operating Officer for Playtech, revealed that the Ainsworth game supply agreement is their first partnership with the world’s leading land-based content providers whose games will be distributed across all their channels. Segev added that this will give their existing and future online licensees access to proven, premium, localized land-based content that will enrich both their and their licensees’ casino offerings.
Danny Gladstone, the Chief Executive at Ainsworth Game Technology, described Playtech as a renowned online industry leader and added that he was extremely excited to sign a partnership with the supplier to bring its land-based slot content to a new audience online.
Playtech is a developer of unified software platforms and content for the online and land-based gaming industry and also provides a range of ancillary services that includes marketing, hosting and CRM services. Founded in 1999, Playtech currently employs 2,000 people who are located in development centers in five countries. Its gaming applications include casino, bingo, poker, live, mobile and social gaming as well as casual and fixed odds games.
Ainsworth Game Technology is a leading designer of innovative gaming machines and game combination software whose objective is to build a wide geographic market for both its gaming machines and links from a strong Australian base.